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MAZAA (2) answer(s).
 
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1
ID:   171297


Fleeting taste of mazaa: from embodied philology to an alegropolitics for South Asia / Kabir, Ananya Jahanara   Journal Article
Kabir, Ananya Jahanara Journal Article
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Summary/Abstract Through a methodology that I term ‘embodied philology’, I trace a genealogy of mazaa as an understanding of enjoyment calibrated through the indices of taste and time. Using this genealogy to mark out an ‘alegropolitics’, or a politics of happiness, I extract its political potential in two ways: first, by assessing it through scholarship on the archive, repertoire, and what Spanish calls sabor, and, second, by applying these ideas, gleaned largely through scholarship from Latin America, to the assessment of Bollywood’s masala repertoire and film star Govinda’s role therein. Govinda’s subscription to a Bhojpuri performativity leads me to relocate mazaa within a decolonising agenda for pleasure formed through transnational and cross-border communities united by an embodied memory of collective enjoyment. A vignette from the 2018–19 Kochi-Muziris Biennale allows me to demonstrate how such memory may be activated to transform the present.
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2
ID:   171302


Vernacular taste and urban transformation: towards an analytics of fun and a new kind of critique / Ray, Krishnendu   Journal Article
Ray, Krishnendu Journal Article
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Summary/Abstract The pleasure of street food provides an opening into the politics and poetics of vernacular taste. Mazaa in cheap viands such as chaat, kebabs and vada pao has the potential to decolonise the palatal and philosophical expectations of gastronomy that are dominant today. Viewed from the bottom up, much street food is a study of mazaa and poor people’s livelihoods in a matrix of cross-class interests. This paper takes the case of popular food cultures—based on a large multi-city collaborative project—to explore questions of liveliness of cities and epistemologies of fun. What are the best ways to register a bottom-up, sensuous materiality and sociability in theory without falling into the gourmand’s trap of pure apolitical pleasure?
Key Words Migration  Sociology  Taste  Material Culture  Fun  Mazaa 
Ordinary Aesthetics  Street Food  Vending 
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