| Summary/Abstract |
THE EFFECTS ON ELECTORAL OUTCOMES attributable to specific events that take place during an election campaign have been difficult to observe using conventional survey methods. Campaign events such as television interviews, poll releases, and newspaper endorsements have generally been seen as negligible when compared with ostensible determinants of vote choice such as partisanship.1 However, there is limited empirical evidence to support or refute the effects of campaign events, given that efforts to infer their size and direction are thwarted by sample limitations that inhibit the measurement of public opinion directly prior to and in the immediate aftermath of a particular event.
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