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ID:
193219
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Summary/Abstract |
In 2020, hundreds of sub-national government officials and Chinese Communist Party cadres undertook a months-long experiment in livestreaming and social commerce. These sectors are among the most dynamic in the Chinese internet economy and culture, yet Chinese officials have generally resisted engaging with popular and celebrity cultures, even as institutions have begun to expand and modernize their digital operations. Why, then, did a substantial cohort of local officials undertake this experiment? The proximate reason was that they wanted to help local producers hit by the pandemic and to meet their own pending poverty alleviation targets. However, the significance of the case is broader, reflecting the central state and Party's revised thinking on political communications in an era of internet celebrity and self-media and the propensity for local officials to innovate and experiment in the field of digital and popular communication. Investigating empirically how and how effectively livestreaming was employed at the local level helps us to illuminate these dynamics. To facilitate the study, we investigated how officials understood and performed internet celebrity through in-person semi-structured interviews and a three-month virtual ethnographic study.
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2 |
ID:
175576
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Summary/Abstract |
The development of information and communications technology (ICT), particularly the Internet, has reduced trade costs. However, it remains unclear whether these reduced costs are reflected in the “extensive margins” of firms’ exports (which refer to the probability of firms exporting) or the “intensive margins” (which refer to the value of firms’ export). To test this, we used the concepts of information cost and binary margins, an augmented trade model of firm heterogeneity, a two‐stage Heckman estimation, and data from the World Bank Enterprise Survey of Chinese firms in 2012. The results revealed that reduced trade costs from the use of ICT were positively related to extensive margins but that the connection with intensive margins was not significant. The results lead to the conclusion that reduced information costs related to a firm's exporting behavior were primarily reflected in variable trade costs. This study offers theoretical and empirical evidence for China's policies towards the Internet, which are relevant for the export of manufactured goods. The government should encourage the use of ICT to enhance firms’ export opportunities while facing current trade policy uncertainty.
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