| Summary/Abstract |
The emergence of Islamic television in the Arab Middle East is usually explained as part of a Saudi media empire fueled by neoliberal petro-dollars. This article, by contrast, takes seriously the role ideas played alongside changing political economies in the origins of the world’s first Islamic television channel, Iqraa. Focusing on the intellectual and institutional career of “Islamic media” (al-i’lām al-Islāmī) as a category from the late sixties onwards in Egypt, I argue that Islamic television is part of a broader decolonization struggle involving the modern discipline of mass communication. Pioneering Arab communication scholars mounted a quest for epistemic emancipation in which the question of how to mediate Islam became inextricable from the question of what made media Islamic. Drawing on historical and ethnographic research, I show how the idea of Islamic media involved a radical reconceptualization of the Qur'an as mass communication from God and of Islam as a mediatic religion. This positing of an intimate affinity between Islam and media provoked secular skepticism and religious criticism that continue to this day. I conclude by reflecting on how the intellectual history of Islamic media challenges dominant framings of epistemological decolonization as a question of interrogating oppressive universalisms in favor of liberatory pluralisms.
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