| Summary/Abstract |
Article Type: Research essay Purpose— This paper asks how often South Koreans think about North Korea and the ramifications of this attention. Design, Methodology, Approach— An original web survey conducted by Macromill Embrain of 1,111 South Korean asks about frequency of thinking about North Korea as well as other demographic and attitudinal questions Findings— Nearly 40% of respondents had not thought of North Korea at all in the past week, compared to roughly 10% that did every day or every other day. Age positively corresponded with frequency, while views on inter–Korean relations, the North's nuclear program and knowing a North Korean refugee also influenced frequency. Practical Implications— The frequency of South Korean thoughts on North Korea sheds light on perceptions of broader issues in inter–Korean relations. Originality, Value— This is the first study of its kind to address the frequency in which the South Korean public thinks about North Korea.
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