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| 1 |
ID:
191405
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| Summary/Abstract |
With the rising demands for personal vehicles of the growing middle class in India, their increasing quest for comfort and social status, the emissions from road transportation are increasing manifold times. To fulfil the dual need of increasing personal demand as well as lower vehicular emissions, it is important to replace all future vehicle purchase with purchase of electric vehicles (EVs). This study analyses the socio-psychological determinants of the process by which an individual might develop an intention to buy an EV in the near future. Using Structural Equation Modeling and mediation analysis, the interrelationships between the Theory of Planned Behavior (TPB) constructs along with three additional constructs, ‘‘cost’, ‘herd behavior’, and ‘personal norm’ are analyzed and several direct and indirect pathways in which intentions possibly form in people's mind are outlined. Subjective norms followed by perceived behavioral control emerge as the significant and direct intention formation pathway. Though cost, herd behavior, and personal norms alone do not influence intention formation, these factors mediates the TPB variables in forming intention to adopt EVs. Hence, the current EV promotion policies, primarily focused on subsidies need to be complemented with other attitudinal and norm-based nudges to promote faster EV adoption in India.
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| 2 |
ID:
177098
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| Summary/Abstract |
Smart grids are attracting attention around the world from academia, industry, and even governments, as many of the latter would like to develop them in order to integrate and manage their countries' energy supply more effectively. Based on the Theory of Reasoned Action and Norm Activation Model, this study thus considers problem awareness, personal norm, subjective norm, and attitude when using a smart meter as predictors to explore their effect on the intention toward using a smart meter and also examines the moderating effect of biospheric values. The results show that problem awareness has a positive effect on personal norm and attitude when using a smart meter, and personal norm, subjective norm, and attitude during usage have significant influences on the intention toward such use. Subjective norm also has a positive relationship with attitude toward using a smart meter. Moreover, the interactive effect of problem awareness and biospheric values positively influences personal norm and attitude in using a smart meter. This study fills the gap in government policies and provides valuable suggestions if a government would like to alter customers’ behavior pattern and enhance their usage rate of smart meters. The government should not ignore the impact of problem awareness and instead put more effort into cultivating biospheric values in society to intensify such.
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