| Summary/Abstract |
This article examines Islamist engagement with popular culture in Egypt, focusing on Ikhwān Cinema a cultural intervention launched by a youth group affiliated with the Muslim Brotherhood, following the election of Mohamed Morsi as president in June 2012. Until now, scholars have tended to ignore Islamist-produced popular culture, reflecting assumptions that Islamists are opposed to popular culture, and even culture more broadly. Yet, as this article explores, the Muslim Brotherhood has historically viewed culture as an important vehicle through which to disseminate their ideas and to attract people to the organization. The first part of the article reviews the historical position of the Muslim Brotherhood towards the arts and cinema in order to put Ikhwān Cinema into context. The second part examines the aesthetic content of Ikhwān Cinema’s video productions, specifically created for social media consumption. The third part analyses how the group continued these aesthetics following the toppling of their political leader in July 2013. Overall, the article argues that we can understand Ikhwān Cinema both as a continuation of the Muslim Brotherhood’s historical engagement with culture as well as a case of a post-Islamist trend that seeks to blend Islam with elements of global youth culture.
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