| Summary/Abstract |
Long before the onset of information revolution, human society has strong tradition of media life. Media is cultural deterministic and embedded in everyday lifeworld of human society. Mediated and saturated media world is not the only factor that makes media popular although media studies and communication as discipline is a modern phenomenon. Human beings have been using effectively to convey and communicate message through their everyday life experience and social practices since ages. Whatever human beings practice and do convey some meaning so it is the message. Oral culture is constantly reinforced in the form of retelling and renarrating of what we have heard and learnt from other mediums thereby making orality ubiquitous in some way or the other.
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