| Summary/Abstract |
Cultural assets are equally important for COIN effectiveness. Despite the significant impact of culture on COIN outcomes, the extant literature pays too much attention only to strategic culture, not the inherent roles for culture to play. This paper examines what made South Korean COIN forces successful in Vietnam. First, they benefitted from cultural harmony driven by the shared belief in communalism culture, a common ground between both societies. Second, their own Jeong culture, which is part of the communalism-oriented idea, motivated South Korean soldiers to develop creative remedies to win the hearts and minds of the local population.
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