Summary/Abstract |
This research note studies the interaction of religiosity and national sentiment on the popular level of Jainism in dealing with the COVID-19 crisis. It does so through a case study of a Jain popular song, which was created as a response to the everyday impact of the COVID-19 virus in India. The article will analyse the song's YouTube video, its lyrics, reception and social media adaptation, to illustrate how the Jain religious interpretation of a health crisis intersects with national discourse. It will also illuminate how such popularising interpretation, through its afterlife, was co-opted within a narrative of national culture.
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