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DE JONCKHEERE, HELEEN (1) answer(s).
 
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Song for Jains or a song for India: contesting narratives during the COVID-19 crisis / De Jonckheere, Heleen   Journal Article
de Jonckheere, Heleen Journal Article
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Summary/Abstract This research note studies the interaction of religiosity and national sentiment on the popular level of Jainism in dealing with the COVID-19 crisis. It does so through a case study of a Jain popular song, which was created as a response to the everyday impact of the COVID-19 virus in India. The article will analyse the song's YouTube video, its lyrics, reception and social media adaptation, to illustrate how the Jain religious interpretation of a health crisis intersects with national discourse. It will also illuminate how such popularising interpretation, through its afterlife, was co-opted within a narrative of national culture.
Key Words crisis  Digital Media  Popular Religion  Indian Nation  Social Media  Jainism 
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