Query Result Set
Skip Navigation Links
   ActiveUsers:1319Hits:25696044Skip Navigation Links
Show My Basket
Contact Us
IDSA Web Site
Ask Us
Today's News
HelpExpand Help
Advanced search

  Hide Options
Sort Order Items / Page
PEOPLE TO PEOPLE (1) answer(s).
 
SrlItem
1
ID:   184393


Iranian Digital Diplomacy Towards China: 2019 as a Turning Point / Wang, Dan; Yellinek, Roie   Journal Article
Wang, Dan Journal Article
0 Rating(s) & 0 Review(s)
Summary/Abstract Digital diplomacy is an efficient tool for building close relationships between countries, especially when it comes to people-to-people diplomacy (P2P). This article aims to explore how the Iranian embassy in Beijing uses Chinese social media and reveals the motivations and changes in its behaviour. The main finding was that 2019 was a turning point; before 2019, the embassy messages were more informative without targeting specifically its Chinese audience, and since 2019 the messages have been showing deeper understating the local discourse and, therefore, have been more tailored for its Chinese audience. The main reasons for that were the place of Iran in the China-US trade war, the role of the EU in uplifting Iran's status in the international community, and the Ambassadors' characteristics and background, which switched at the end of 2018.
Key Words Public Diplomacy  Iran  China  Beijing  Embassy  Social Media 
Digital Diplomacy  P2P  People to People 
        Export Export