| Summary/Abstract |
Globalization associated with development in information and communication technologies ushered diasporas to play an important role in marketing the homeland culture globally. Among the many traditional Indian art forms that are getting visible transnationally today is the Theyyam. Theyyam is a traditional ritual art form of worship observed in the Kannur and Kasargod districts of Northern Kerala state in India. It is the folk God for North Malabaris which is accompanied by dance and other rituals. There are approximately four hundred varieties of Theyyams and several of them are performed in the diasporas. This article argues that when the Theyyam is performed transnationally, the true essence of the ritual art form changed compared to its performance in the original settings and thereby opens up for commodification. Ethnographic data for this study derives from in-depth interviews with Theyyam artists, informal conversations with Theyyam devotees and villagers besides observation of Theyyam performances.
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