| Summary/Abstract |
The focus on soft power, particularly cultural diplomacy with special reference to Indian cinema, and its usage in foreign policy, has noticeably increased in recent years. As a matter of fact, the most prominent and increasingly visible player is India’s Hindi film industry, popularly described as Bollywood. The paper intends to focus on engagement of India’s soft power in Africa by applying Nye’s concept of soft power. The account argues that the growth of desirability for its culture opens up possibilities for India to realize foreign policy goals.
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